Full follow-through on this one, from creative to production and distribution. Needed to convey the Kia Rio’s versatility due to its size; the ambition of this spot just felt right, and very Kia.
A collaboration with David&Goliath, this creative stems from my 2009 video, TECHNO JEEP (both, live, single take musical performances using cars as instruments). Due to the unorthodox nature of this Kia Motors objective, I remained a key point of contact interdepartmentally from ideation through production and distribution.